College of Business Administration

Research Output

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2019

A theory of advertising to children

Laczniak, R. N. & Carlson, L., Apr 15 2019, Advertising Theory: Second Edition. Taylor and Francis, p. 157-172 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2018

If you love me, surprise me

Gupta, A. & Gentry, J. W., Jan 1 2018, Gifts, Romance, and Consumer Culture. Taylor and Francis, p. 65-79 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2016

Differences among state court jurisdictions in damages calculations

Rosenbaum, D. I. & Schap, D., Dec 1 2016, Forensic Economics: Assessing Personal Damages in Civil Litigation. Palgrave Macmillan, p. 191-203 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

Masculinity globally: Advertising-based observations from China and India

Gentry, J. W., Chaudhuri, H. R. & Fowler, J. G., Jan 2013, Masculinity and Femininity: Stereotypes/Myths, Psychology and Role of Culture. Nova Science Publishers, Inc., p. 71-93 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2012

A grounded theory of transition to involved parenting: The role of household production and consumption in the lives of single fathers

Harrison, R. L., Gentry, J. W. & Commuri, S., Jan 1 2012, Gender, Culture, and Consumer Behavior. Taylor and Francis, p. 337-368 32 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations
2006

Framing the research and avoiding harm: Representing the vulnerability of consumers

Menzel Baker, S. & Gentry, J. W., 2006, Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, p. 322-334 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
2005

Agent-supported interface for online tutoring

Soh, L. K., 2005, Encyclopedia of Human Computer Interaction. IGI Global, p. 18-23 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Intelligent multi - Agent cooperative learning system

Soh, L. K. & Jiang, H., 2005, Encyclopedia of Human Computer Interaction. IGI Global, p. 348-354 7 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
2002

A cross-cultural examination of the environmental information on packaging: Implications for advertisers

Polonsky, M. J., Carlson, L., Prothero, A. & Kapelianis, D., 2002, New Directions in International Advertising Research. p. 153-174 22 p. (Advances in International Marketing; vol. 12).

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations
2000

Intelligent agents in telecommunication networks

Tsatsoulis, C. & Soh, L. K., Jan 1 2000, Computational Intelligence in Telecommunications Networks. CRC Press, p. 479-504 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations