College of Business & Technology

Research output

Research output per year 2002 2021

• 27 Article
• 3 Chapter
• 2 Conference contribution
• 1 Review article

Research output per year

Research output per year

Search results

• 2012

  Liquor advertising and consumption in the United States: 1971-2008

  Wilcox, G. B., Kim, K. K. & Schulz, H. M., 2012, In: International Journal of Advertising. 31, 4, p. 819-834 16 p.

  Research output: Contribution to journal › Review article › peer-review

  • Marketing
  • Advertising Expenditures
  • Federal Trade Commission
  • expenditures
  • Carbonated Beverages
  9 Scopus citations