Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    No photo of Leslie C Carlson

    Leslie C Carlson

    Person: Academic

    No photo of James W Gentry

    James W Gentry

    Person: Academic


    Research Output

    Can I surprise myself? A conceptual framework of surprise self-gifting among consumers

    Gupta, A., Eilert, M. & Gentry, J. W., May 2020, In : Journal of Retailing and Consumer Services. 54, 1 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    When and how frontline service employee authenticity influences purchase intentions

    Matthews, L., Eilert, M., Carlson, L. & Gentry, J., Jun 2020, In : Journal of Business Research. 114, p. 111-123 13 p.

    Research output: Contribution to journalArticle

  • Why do many consumers prefer to pay now when they could pay later?

    Agrawal, A. & Gentry, J. W., Jun 1 2020, In : Journal of Consumer Affairs. 54, 2, p. 607-627 21 p.

    Research output: Contribution to journalArticle