Keyphrases
Activity Method
7%
Advertise
19%
Advertising Decision
7%
Advertising Effects
19%
Advertising Expenditure
100%
Brand Consumption
19%
Brand Equity
7%
Brand Market
19%
Cigarette
19%
Community-informed
6%
Compustat
7%
Current Position
19%
Design Methodology
7%
Economic Importance
7%
Electronic Media
19%
Federal Trade Commission
19%
Firm Performance
59%
Fixed-effects Regression
7%
Imagined Audience
23%
Initial Sample
7%
Legal Products
19%
Liquor
59%
Liquor Industry
40%
Low-performing
7%
Managed Earnings
59%
Market Share
19%
Marketing Decision
7%
Marketing Management
14%
Marketing-finance Interface
7%
Narrative Themes
11%
Naturalistic Research
11%
Negative Impact
59%
Negative Relationships
7%
North America
7%
OLS Regression
7%
Online Advertising
19%
Policy Perspectives
19%
Practice Adaptation
59%
Product Advertising
19%
Professional Experts
6%
Promotional Effort
7%
Public Policy
19%
Real Activities
7%
Reference Group Influence
59%
Return on Assets
7%
Return on Sales
7%
Role Learning
11%
Role Preparation
11%
Series Analysis
19%
Soft Drink Industry
19%
Theatrical Metaphor
11%
Tobit Regression
7%
United States
59%
Social Sciences
Activity Learning
7%
Advertising Effect
29%
Beverages
29%
Brand Equity
7%
Consumer Behavior
25%
Electronic Media
29%
Finance
7%
Firm Performance
59%
Fixed Effects Model
7%
Government Policy
29%
Group Dynamics
8%
Individual Behavior
8%
Investors
7%
Market Share
29%
Narrative
59%
Reference Group
59%
Role Expectation
8%
Role Theory
42%
Sales
22%
Social Interaction
8%
Social Situation
17%
Theoretical Perspective
29%
Time Period
29%
Time Series
29%
USA
59%
Economics, Econometrics and Finance
Advertising Effects
29%
Brand Equity
7%
Expenditure
14%
Federal Trade Commission
29%
Finance
7%
Firm Performance
59%
Fixed Effects
7%
Industry
59%
Investors
7%
Market Share
29%
Profit
59%
Public Policy
29%
Time Series
29%