Leslie C Carlson

  • 1266 Citations
  • 21 h-Index
1981 …2020

Research output per year

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Research Output

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Article
2020

When and how frontline service employee authenticity influences purchase intentions

Matthews, L., Eilert, M., Carlson, L. & Gentry, J., Jun 2020, In : Journal of Business Research. 114, p. 111-123 13 p.

Research output: Contribution to journalArticle

2019

Assessing scientific claims in print ads that promote cosmetics: How consumers perceive cosmeceutical claims

Fowler, J. G., Carlson, L. & Chaudhuri, H. R., Dec 1 2019, In : Journal of Advertising Research. 59, 4, p. 466-482 17 p.

Research output: Contribution to journalArticle

1 Scopus citations

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Skiba, J., Petty, R. D. & Carlson, L., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1573-1601 29 p.

Research output: Contribution to journalArticle

1 Scopus citations

Reassessing the Influence of Parents and Advertising on Children’s BMI

Zeiss, J., Walker, D. & Carlson, L., 2019, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 275-290 16 p.

Research output: Contribution to journalArticle

Uncalculated First-Party Externalities Given a Beverage Tax

Zeiss, J., Carlson, L. & Ball, A. D., May 2019, In : Social Science Quarterly. 100, 3, p. 736-748 13 p.

Research output: Contribution to journalArticle

Open Access
2018

Parents’ and children’s violent gameplay: role of co-playing

Walker, D., Brocato, E. D., Carlson, L. & Laczniak, R. N., Sep 10 2018, In : Journal of Consumer Marketing. 35, 6, p. 623-632 10 p.

Research output: Contribution to journalArticle

2017

A meta-analysis of parental style and consumer socialization of children

Mikeska, J., Harrison, R. L. & Carlson, L., Apr 1 2017, In : Journal of Consumer Psychology. 27, 2, p. 245-256 12 p.

Research output: Contribution to journalArticle

10 Scopus citations

Parental restrictive mediation and children's violent video game play: The effectiveness of the Entertainment Software Rating Board (ESRB) Rating system

Laczniak, R. N., Carlson, L., Walker, D. & Brocato, E. D., Mar 1 2017, In : Journal of Public Policy and Marketing. 36, 1, p. 70-78 9 p.

Research output: Contribution to journalArticle

3 Scopus citations
5 Scopus citations
2016

Parenting Orientations as Antecedents of Children's Violent Videogame Play

Walker, D., Laczniak, R. N., Carlson, L. & Brocato, E. D., Jun 1 2016, In : Journal of Consumer Affairs. 50, 2, p. 430-457 28 p.

Research output: Contribution to journalArticle

4 Scopus citations
15 Scopus citations

The association of point-of-sale cigarette marketing with cravings to smoke: Results from a cross-sectional population-based study

Siahpush, M., Shaikh, R. A., Michael Cummings, K., Hyland, A., Dodd, M., Carlson, L., Kessler, A. S., Meza, J., Wan, N. & Wakefield, M., Jul 2016, In : Tobacco control. 25, 4, p. 402-405 4 p.

Research output: Contribution to journalArticle

9 Scopus citations
2015

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Fowler, J. G., Reisenwitz, T. H. & Carlson, L., 2015, In : Journal of Global Fashion Marketing. 6, 3, p. 194-206 13 p.

Research output: Contribution to journalArticle

4 Scopus citations

The Journal of Advertising: Historical, structural, and brand equity considerations

Carlson, L., Jan 2 2015, In : Journal of Advertising. 44, 1, p. 80-84 5 p.

Research output: Contribution to journalArticle

13 Scopus citations

The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements

Fowler, J. G. & Carlson, L., Jul 3 2015, In : Journal of Current Issues and Research in Advertising. 36, 2, p. 136-156 21 p.

Research output: Contribution to journalArticle

4 Scopus citations
2014

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Cummins, S., Reilly, T. M., Carlson, L., Grove, S. J. & Dorsch, M. J., Sep 1 2014, In : Journal of Macromarketing. 34, 3, p. 332-348 17 p.

Research output: Contribution to journalArticle

22 Scopus citations
2013

Coddling our kids: Can parenting style affect attitudes toward advergames?

Evans, N. J., Carlson, L. & Grubbs Hoy, M., Apr 3 2013, In : Journal of Advertising. 42, 2-3, p. 228-240 13 p.

Research output: Contribution to journalArticle

30 Scopus citations
2012

Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements

Shanahan, K. J., Hopkins, C. D., Carlson, L. & Raymond, M. A., 2012, In : Journal of Advertising. 41, 3, p. 55-74 20 p.

Research output: Contribution to journalArticle

10 Scopus citations
2011

Educating students to give them a sustainable competitive advantage

Hopkins, C. D., Raymond, M. A. & Carlson, L., Dec 2011, In : Journal of Marketing Education. 33, 3, p. 337-347 11 p.

Research output: Contribution to journalArticle

38 Scopus citations

Parental style: The implications of what we know (and Think we Know)

Carlson, L., Laczniak, R. N. & Wertley, C., 2011, In : Journal of Advertising Research. 51, 2, p. 427-435 9 p.

Research output: Contribution to journalArticle

14 Scopus citations

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Stafford, M. B. R., Reilly, T., Grove, S. J., Carlson, L., Bhandari, R. & Copeland, J., 2011, In : Journal of Advertising Research. 51, SUPPL. 1, p. 136-152 17 p.

Research output: Contribution to journalArticle

7 Scopus citations

The prevalence and influence of the combination of humor and violence in Super Bowl commercials

Blackford, B., Gentry, J., Harrison, R. & Carlson, L., Jan 1 2011, In : Journal of Advertising. 40, 4, p. 123-133 11 p.

Research output: Contribution to journalArticle

19 Scopus citations
2010

Family public policy in the United States

Carlson, L. & Harrison, R., Dec 2010, In : Journal of Macromarketing. 30, 4, p. 320-330 11 p.

Research output: Contribution to journalArticle

4 Scopus citations

Public policy and the changing chinese family in contemporary china: The past and present as prologue for the future

Fowler, A. R., Gao, J. & Carlson, L., Dec 2010, In : Journal of Macromarketing. 30, 4, p. 342-353 12 p.

Research output: Contribution to journalArticle

22 Scopus citations
4 Scopus citations

Violence and advertising: Effects and consequences

Rifon, N. J., Royne, M. B. & Carlson, L., Dec 1 2010, In : Journal of Advertising. 39, 4, p. 9-10 2 p.

Research output: Contribution to journalArticle

2 Scopus citations
2009

Call for submissions

Rifon, N. J., Royne, M. & Carlson, L., 2009, In : Journal of Advertising. 38, 1, p. 147-148 2 p.

Research output: Contribution to journalArticle

7 Scopus citations
2008
10 Scopus citations

The dominant social paradigm, consumption, and environmental attitudes: Can macromarketing education help?

Kilbourne, W. E. & Carlson, L., Jun 2008, In : Journal of Macromarketing. 28, 2, p. 106-121 16 p.

Research output: Contribution to journalArticle

43 Scopus citations
7 Scopus citations

Use, misuse, and abuse of content analysis for research on the consumer interest

Carlson, L., Mar 2008, In : Journal of Consumer Affairs. 42, 1, p. 100-105 6 p.

Research output: Contribution to journalArticle

34 Scopus citations
2007

Comparing the application of integrated marketing communication (IMC) in magazine ADS across product type and time

Grove, S. J., Carlson, L. & Dorsch, M. J., Mar 2007, In : Journal of Advertising. 36, 1, p. 37-54 18 p.

Research output: Contribution to journalArticle

21 Scopus citations
2006

Do perceptions of hiring criteria differ for sales managers and sales representatives? Implications for marketing education

Raymond, M. A., Carlson, L. & Hopkins, C. D., Apr 2006, In : Journal of Marketing Education. 28, 1, p. 43-55 13 p.

Research output: Contribution to journalArticle

17 Scopus citations
2005

Perspectives on advertising research: Views from winners of the American academy of advertising outstanding contribution to research award

Carlson, L., Grove, S. J. & Stafford, M. R., 2005, In : Journal of Advertising. 34, 2, p. 117-149 33 p.

Research output: Contribution to journalArticle

9 Scopus citations
2003

Services advertising and integrated marketing communications: An empirical examination

Carlson, L., Grove, S. J. & Dorsch, M. J., 2003, In : Journal of Current Issues and Research in Advertising. 25, 2, p. 69-82 14 p.

Research output: Contribution to journalArticle

20 Scopus citations

The harm chain: A public policy development and stakeholder perspective

Polonsky, M. J., Carlson, L. & Fry, M. L., Sep 2003, In : Marketing Theory. 3, 3, p. 345-364 20 p.

Research output: Contribution to journalArticle

43 Scopus citations
2002

Addressing services’ intangibility through integrated marketing communication: An exploratory study

Grove, S. J., Carlson, L. & Dorsch, M. J., Sep 1 2002, In : Journal of Services Marketing. 16, 5, p. 393-411 19 p.

Research output: Contribution to journalArticle

30 Scopus citations
2001

Customer equity management and strategic choices for sales managers

Dorsch, M. J., Carlson, L., Raymond, M. A. & Ranson, R., Jan 1 2001, In : Journal of Personal Selling and Sales Management. 21, 2, p. 157-166 10 p.

Research output: Contribution to journalArticle

18 Scopus citations

Socializing children about television: An intergenerational study

Carlson, L., Laczniak, R. N. & Walsh, A., 2001, In : Journal of the Academy of Marketing Science. 29, 3, p. 276-288 13 p.

Research output: Contribution to journalArticle

36 Scopus citations
1999

Antecedents of mothers’ attitudes toward the ftc’s rule for 900-number advertising directed at children

Laczniak, R. N., Carlson, L. & Walsh, A., 1999, In : Journal of Current Issues and Research in Advertising. 21, 2, p. 49-58 10 p.

Research output: Contribution to journalArticle

3 Scopus citations
1998

From the Former Editor

Carlson, L., 1998, In : Journal of Advertising. 27, 4, p. 3-5 3 p.

Research output: Contribution to journalArticle

Mothers’ preferences for regulating children’s television

Walsh, A. D., Laczniak, R. N. & Carlson, L., 1998, In : Journal of Advertising. 27, 3, p. 23-36 14 p.

Research output: Contribution to journalArticle

36 Scopus citations
1997

International environmental marketing claims: Real changes or simple posturing?

Polonsky, M. J., Carlson, L., Grove, S. & Kangun, N., 1997, In : International Marketing Review. 14, 4, p. 218-232 15 p.

Research output: Contribution to journalArticle

52 Scopus citations
1996

An international comparison of environmental advertising: Substantive versus associative claims

Carlson, L., Grove, S. J., Kangun, N. & Polonsky, M. J., 1996, In : Journal of Macromarketing. 16, 2, p. 57-68 12 p.

Research output: Contribution to journalArticle

56 Scopus citations

A transaction approach to understanding and managing customer equity

Dorsch, M. J. & Carlson, L., Mar 1996, In : Journal of Business Research. 35, 3, p. 253-264 12 p.

Research output: Contribution to journalArticle

28 Scopus citations

Does environmental advertising reflect integrated marketing communications? An empirical investigation

Carlson, L., Grove, S. J., Laczniak, R. N. & Kangun, N., Nov 1996, In : Journal of Business Research. 37, 3, p. 225-232 8 p.

Research output: Contribution to journalArticle

41 Scopus citations
1995

Green advertising and the reluctant consumer

Zinkhan, G. M. & Carlson, L., 1995, In : Journal of Advertising. 24, 2, p. 1-6 6 p.

Research output: Contribution to journalArticle

114 Scopus citations
1994

Applying implicit memory measures: Word fragment completion in advertising tests

Duke, C. R. & Carlson, L., 1994, In : Journal of Current Issues and Research in Advertising. 16, 2, p. 29-39 11 p.

Research output: Contribution to journalArticle

18 Scopus citations

Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers

CARLSON, LES., WALSH, ANN., LACZNIAK, RUSSELL. N. & GROSSBART, SANFORD., 1994, In : Journal of Consumer Affairs. 28, 1, p. 25-53 29 p.

Research output: Contribution to journalArticle

59 Scopus citations