A study of emergent norm formation in online crowds

Nargess Tahmasbi, Gert Jan De Vreede

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In extreme events such as the Egyptian 2011 uprising, the online social media technology enables many people from heterogeneous backgrounds to join the event in response to the crisis. This form of collectivity (online crowd) is usually formed spontaneously with minimum constraints in the relationships among the members. The theories of collective behavior suggest that the pattern of behavior in the crowd is not just a set of random acts. Instead they evolve toward a normative stage. Because of the uncertainty of the situations people are more likely to search for norms. Understanding the process of norm formation in online social media is beneficial for any organization that seeks to establish a norm. In this study, we propose a longitudinal data-driven approach to investigate the process of emergent norm formation in online crowds in the context of the online crowd formed around the Egyptian Revolution in 2011.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
StatePublished - 2015
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
CountryPuerto Rico
CityFajardo
Period8/13/158/15/15

Keywords

  • Collective behavior
  • Emergent norm
  • Online crowd
  • Online social media
  • Twitter

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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