A study of sustainability adoption trends in the transportation market

Marta Jaen Ventura, Christine Toh, Carlos Parra, Gul Kremer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Due to an increasing concern for sustainability, automobile manufacturers have been introducing hybrid variants of popular vehicles in an attempt to reduce the environmental impact of vehicles. However, it is still unclear how this ‘hybridization’ of popular car models affects the overall success of the vehicle. This paper seeks to address these gaps in knowledge by implementing a demand modeling approach, game theory framework, and a technology forecasting model. In the demand model, it was found that the percent of hybrid cars sold, the year and the model of the car are significant predictors of the total sales. In the game theory model, all possible scenarios suggest that an increase in hybrid sales would encourage market share growth. Lastly, using the technology forecasting model, S-curves were generated to show how the energy impact score (EIS) of automobile engines decreases over time as technology improves, and provide justification for the investment in hybrid engine development.

Original languageEnglish (US)
Title of host publicationAdvances in Production Management Systems
Subtitle of host publicationSustainable Production and Service Supply Chains - IFIP WG 5.7 International Conference, APMS 2013, Proceedings
EditorsVittal Prabhu, Dimitris Kiritsis, Marco Taisch
PublisherSpringer New York LLC
Pages576-583
Number of pages8
ISBN (Print)9783642412622
StatePublished - Jan 1 2013
EventIFIP WG 5.7 International Conference on Advances in Production Management Systems, APMS 2013 - State College, United States
Duration: Sep 9 2013Sep 12 2013

Publication series

NameIFIP Advances in Information and Communication Technology
Volume415
ISSN (Print)1868-4238

Other

OtherIFIP WG 5.7 International Conference on Advances in Production Management Systems, APMS 2013
CountryUnited States
CityState College
Period9/9/139/12/13

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ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management

Cite this

Ventura, M. J., Toh, C., Parra, C., & Kremer, G. (2013). A study of sustainability adoption trends in the transportation market. In V. Prabhu, D. Kiritsis, & M. Taisch (Eds.), Advances in Production Management Systems: Sustainable Production and Service Supply Chains - IFIP WG 5.7 International Conference, APMS 2013, Proceedings (pp. 576-583). (IFIP Advances in Information and Communication Technology; Vol. 415). Springer New York LLC.