A theoretical model of user engagement in crowdsourcing

Triparna De Vreede, Cuong Nguyen, Gert Jan De Vreede, Imed Boughzala, Onook Oh, Roni Reiter-Palmon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

33 Scopus citations

Abstract

Social media technology has enabled virtual collaborative environments where people actively interact, share knowledge, coordinate activities, solve problems, co-create value, and innovate. Organizations have begun to leverage approaches and technologies to involve numerous people from outside their boundaries to perform organizational tasks. Despite the success and popularity of this 'crowdsourcing' phenomenon, there appears to be a distinct gap in the literature regarding the empirical evaluation of the factors involved in a crowdsourcing user experience. This paper aims to fill this void by proposing a theoretical model of the antecedents and their relationships for crowdsourcing user engagement. It is defined as the quality of effort online users devote to collaboration activities that contribute directly to desired outcomes. Drawing from research in psychology and IS, we identify three critical elements that precede crowdsourcing user engagement: personal interest in topic, goal clarity, and motivation to contribute. This paper examines the theoretical basis of these variables of interest in detail, derives a causal model of their interrelationships, and identifies future plans for model testing.

Original languageEnglish (US)
Title of host publicationCollaboration and Technology - 19th International Conference, CRIWG 2013, Proceedings
Pages94-109
Number of pages16
DOIs
StatePublished - 2013
Event19th International Conference on Collaboration and Technology, CRIWG 2013 - Wellington, New Zealand
Duration: Oct 30 2013Nov 1 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8224 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference19th International Conference on Collaboration and Technology, CRIWG 2013
CountryNew Zealand
CityWellington
Period10/30/1311/1/13

Keywords

  • Crowdsourcing
  • Engagement
  • Motivation
  • Open collaboration
  • Social media.

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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