A theory of advertising to children

Russell N. Laczniak, Les Carlson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	157-172
Number of pages	16
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
State	Published - Apr 15 2019

ASJC Scopus subject areas

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