A theory of advertising to children

Russell N. Laczniak, Les Carlson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	157-172
Number of pages	16
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
State	Published - Apr 15 2019

ASJC Scopus subject areas

@inbook{e1fb09a1a60445699064d59fb5e849de,

title = "A theory of advertising to children",

author = "Laczniak, {Russell N.} and Les Carlson",

year = "2019",

month = apr,

day = "15",

doi = "10.4324/9781351208314",

language = "English (US)",

isbn = "9780815382492",

pages = "157--172",

booktitle = "Advertising Theory",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - A theory of advertising to children

AU - Laczniak, Russell N.

AU - Carlson, Les

PY - 2019/4/15

Y1 - 2019/4/15

UR - http://www.scopus.com/inward/record.url?scp=85065273941&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85065273941&partnerID=8YFLogxK

U2 - 10.4324/9781351208314

DO - 10.4324/9781351208314

M3 - Chapter

AN - SCOPUS:85065273941

SN - 9780815382492

SP - 157

EP - 172

BT - Advertising Theory

PB - Taylor and Francis

ER -