A theory of advertising to children

Russell N. Laczniak, Les Carlson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Laczniak, R. N., & Carlson, L. (2019). A theory of advertising to children. In Advertising Theory: Second Edition (pp. 157-172). Taylor and Francis. https://doi.org/10.4324/9781351208314