Original language | English (US) |
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Title of host publication | Advertising Theory |
Subtitle of host publication | Second Edition |
Publisher | Taylor and Francis |
Pages | 157-172 |
Number of pages | 16 |
ISBN (Electronic) | 9781351208307 |
ISBN (Print) | 9780815382492 |
DOIs | |
State | Published - Apr 15 2019 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
- Arts and Humanities(all)
- Social Sciences(all)