An overview of global family policy: Introduction to the special issue

Suraj Commuri; James W. Gentry

doi:10.1177/0276146710379417

An overview of global family policy: Introduction to the special issue

Suraj Commuri, James W. Gentry

Marketing

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.

Original language	English (US)
Pages (from-to)	316-319
Number of pages	4
Journal	Journal of Macromarketing
Volume	30
Issue number	4
DOIs	https://doi.org/10.1177/0276146710379417
State	Published - Dec 2010

Keywords

family decision making
marketing norms and values
public policy
public policy and marketing
social norms

ASJC Scopus subject areas

Marketing

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10.1177/0276146710379417

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An overview of global family policy: Introduction to the special issue

Abstract

Keywords

ASJC Scopus subject areas

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