An overview of global family policy: Introduction to the special issue

Suraj Commuri, James W. Gentry

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

The authors briefly discuss the dynamic area of family globally and overview the issue's articles dealing with the interface of family with public policy and marketing processes.

Original languageEnglish (US)
Pages (from-to)316-319
Number of pages4
JournalJournal of Macromarketing
Volume30
Issue number4
DOIs
StatePublished - Dec 1 2010

Keywords

  • family decision making
  • marketing norms and values
  • public policy
  • public policy and marketing
  • social norms

ASJC Scopus subject areas

  • Marketing

Fingerprint Dive into the research topics of 'An overview of global family policy: Introduction to the special issue'. Together they form a unique fingerprint.

  • Cite this