Antecedents of engagement in community-based crowdsourcing

Triparna de Vreede, Gert Jan de Vreede, Roni Reiter-Palmon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Organizations are increasingly pursuing crowdsourcing initiatives to gain an understanding of community issues. A critical success factor for community crowdsourcing is to attract online volunteer crowdsourcing users and engage their interest besides extrinsic motivators like monetary rewards. Our study examines determinants of participant engagement in online crowdsourcing communities, specifically motivation to contribute, personal interest in topic, and goal clarity. The results provide strong support for (a) the positive relationship between an individual's motivation to contribute towards a task and their engagement towards that task; (b) the positive relationship of a person's interest in the topic and their motivation to contribute; and (c) the partial mediating role of motivation to contribute. No significant effect was found for the hypothesis that clearer goals resulted in higher engagement since they led to a higher motivation to contribute when there was an inherent personal interest towards the topic.

Original languageEnglish (US)
Title of host publicationProceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017
EditorsTung X. Bui, Ralph Sprague
PublisherIEEE Computer Society
Pages761-770
Number of pages10
ISBN (Electronic)9780998133102
StatePublished - 2017
Event50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Big Island, United States
Duration: Jan 3 2017Jan 7 2017

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2017-January
ISSN (Print)1530-1605

Conference

Conference50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Country/TerritoryUnited States
CityBig Island
Period1/3/171/7/17

ASJC Scopus subject areas

  • Engineering(all)

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