Original language | English (US) |
---|---|
Pages (from-to) | 177-185 |
Number of pages | 9 |
Journal | Journal of Business Research |
Volume | 4 |
Issue number | 2 |
DOIs |
|
State | Published - May 1976 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
James W. Gentry, John O. Summers
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 177-185 |
Number of pages | 9 |
Journal | Journal of Business Research |
Volume | 4 |
Issue number | 2 |
DOIs |
|
State | Published - May 1976 |
Externally published | Yes |