Are laboratory induced revisions in purchase intentions meaningful?

James W. Gentry, John O. Summers

Research output: Contribution to journalComment/debate

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)177-185
Number of pages9
JournalJournal of Business Research
Volume4
Issue number2
DOIs
StatePublished - May 1976

ASJC Scopus subject areas

  • Marketing

Cite this