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Nora J. Rifon, Marla Royne, Les Carlson

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)147-148
Number of pages2
JournalJournal of Advertising
Volume38
Issue number1
DOIs
StatePublished - 2009

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing

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