Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples

Stéphan Marette; John Beghin; Anne Célia Disdier; Eliza Mojduszka

doi:10.1002/aepp.13208

Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples

Stéphan Marette, John Beghin, Anne Célia Disdier, Eliza Mojduszka

Daugherty Water for Food Global Institute

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

We present a model for research and development (R&D) investment in food innovations based on new plant engineering techniques (NPETs) and traditional hybridization methods. The framework combines uncertain and costly food innovation with consumers' willingness to pay (WTP) for the new food. The framework is applied with elicited WTP of French and US consumers for new improved apples. NPETs may be socially beneficial under full information and when the probability of success under NPETs is relatively high. Otherwise, the traditional hybridization is socially optimal. A probable collapse of conventional apples raises the social desirability of new apples generated by NPETs and traditional hybridization.

Original language	English (US)
Pages (from-to)	414-435
Number of pages	22
Journal	Applied Economic Perspectives and Policy
Volume	45
Issue number	1
DOIs	https://doi.org/10.1002/aepp.13208
State	Published - Mar 2023

Keywords

apple
consumer information
food innovation
gene editing
industrial organization
new plant engineering techniques
willingness to pay

ASJC Scopus subject areas

Development
Economics and Econometrics

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10.1002/aepp.13208

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title = "Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples",

abstract = "We present a model for research and development (R&D) investment in food innovations based on new plant engineering techniques (NPETs) and traditional hybridization methods. The framework combines uncertain and costly food innovation with consumers' willingness to pay (WTP) for the new food. The framework is applied with elicited WTP of French and US consumers for new improved apples. NPETs may be socially beneficial under full information and when the probability of success under NPETs is relatively high. Otherwise, the traditional hybridization is socially optimal. A probable collapse of conventional apples raises the social desirability of new apples generated by NPETs and traditional hybridization.",

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author = "St{\'e}phan Marette and John Beghin and Disdier, {Anne C{\'e}lia} and Eliza Mojduszka",

note = "Funding Information: The authors acknowledge financial support through cooperative agreement 58‐0111‐19‐018 from the Office of the Chief Economist at USDA, the projects DIETPLUS ANR‐17‐CE21‐0003 and ANR‐17‐EURE‐0001 funded by the French National Research Agency (Agence Nationale de la Recherche, ANR) and the Mike Yanney Chair at UNL. Funding information Publisher Copyright: {\textcopyright} 2021 The Authors. Applied Economic Perspectives and Policy published by Wiley Periodicals LLC on behalf of Agricultural & Applied Economics Association. This article has been contributed to by US Government employees and their work is in the public domain in the USA.",

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AU - Disdier, Anne Célia

AU - Mojduszka, Eliza

N1 - Funding Information: The authors acknowledge financial support through cooperative agreement 58‐0111‐19‐018 from the Office of the Chief Economist at USDA, the projects DIETPLUS ANR‐17‐CE21‐0003 and ANR‐17‐EURE‐0001 funded by the French National Research Agency (Agence Nationale de la Recherche, ANR) and the Mike Yanney Chair at UNL. Funding information Publisher Copyright: © 2021 The Authors. Applied Economic Perspectives and Policy published by Wiley Periodicals LLC on behalf of Agricultural & Applied Economics Association. This article has been contributed to by US Government employees and their work is in the public domain in the USA.

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KW - food innovation

KW - gene editing

KW - industrial organization

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KW - willingness to pay

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Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples

Abstract

Keywords

ASJC Scopus subject areas

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