Changing intentions to use smokeless tobacco: An application of the IMB model

Duane F. Shell, Ian M. Newman, Christina M. Perry, Ashlee R.B. Folsom

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


To determine if the Information-Motivation-Behavioral Skills model was effective for development of a smokeless tobacco educational unit (STEU) and analysis of STEU effects. Methods: Structural equation modeling was used to test component relations proposed by the IMB model and STEU effects on parallel growth of IMB components. Results: Results confirmed IMB model component relationships and indicated that STEU effects were primarily on information with indirect effects on expectancies and self-efficacy change through information. Conclusions: Prevention programming needs to address all IMB model components. Organizing analysis around the IMB model provides better understanding of program outcomes. Copyright (c) PNG Publications. All rights reserved.

Original languageEnglish (US)
Pages (from-to)568-580
Number of pages13
JournalAmerican Journal of Health Behavior
Issue number5
StatePublished - Sep 2011


  • Adolescents
  • Expectancies
  • IMB
  • Self-efficacy
  • Smokeless tobacco

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health


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