Children, adolescents, and advertising

Donald L. Shifrin; Ari Brown; Benard P. Dreyer; Kenneth R. Ginsburg; Regina M. Milteer; Kathleen G. Nelson; Deborah Ann Mulligan; Michael Brody; Brian Wilcox; Victor C. Strasburger; Carolyn Kolbaba; Veronica Noland

doi:10.1542/peds.2006-2698

Children, adolescents, and advertising

Donald L. Shifrin, Ari Brown, Benard P. Dreyer, Kenneth R. Ginsburg, Regina M. Milteer, Kathleen G. Nelson, Deborah Ann Mulligan, Michael Brody, Brian Wilcox, Victor C. Strasburger, Carolyn Kolbaba, Veronica Noland

Research output: Contribution to journal › Review article › peer-review

139 Scopus citations

Abstract

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Original language	English (US)
Pages (from-to)	2563-2569
Number of pages	7
Journal	Pediatrics
Volume	118
Issue number	6
DOIs	https://doi.org/10.1542/peds.2006-2698
State	Published - Dec 2006
Externally published	Yes

Keywords

Advertising
Alcohol
Birth control
Channel one
Children and media
Fast food
Federal Trade Commission
Junk food
Media
Obesity
Product placements
Smoking
Television

ASJC Scopus subject areas

Pediatrics, Perinatology, and Child Health

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10.1542/peds.2006-2698

Cite this

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title = "Children, adolescents, and advertising",

abstract = "Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.",

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volume = "118",

pages = "2563--2569",

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AU - Shifrin, Donald L.

AU - Brown, Ari

AU - Dreyer, Benard P.

AU - Ginsburg, Kenneth R.

AU - Milteer, Regina M.

AU - Nelson, Kathleen G.

AU - Mulligan, Deborah Ann

AU - Brody, Michael

AU - Wilcox, Brian

AU - Strasburger, Victor C.

AU - Kolbaba, Carolyn

AU - Noland, Veronica

PY - 2006/12

Y1 - 2006/12

N2 - Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

AB - Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

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KW - Birth control

KW - Channel one

KW - Children and media

KW - Fast food

KW - Federal Trade Commission

KW - Junk food

KW - Media

KW - Obesity

KW - Product placements

KW - Smoking

KW - Television

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Children, adolescents, and advertising

Abstract

Keywords

ASJC Scopus subject areas

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