Children, adolescents, and advertising

Donald L. Shifrin, Ari Brown, Benard P. Dreyer, Kenneth R. Ginsburg, Regina M. Milteer, Kathleen G. Nelson, Deborah Ann Mulligan, Michael Brody, Brian Wilcox, Victor C. Strasburger, Carolyn Kolbaba, Veronica Noland

Research output: Contribution to journalReview article

109 Scopus citations

Abstract

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.

Original languageEnglish (US)
Pages (from-to)2563-2569
Number of pages7
JournalPediatrics
Volume118
Issue number6
DOIs
StatePublished - Dec 2006

Keywords

  • Advertising
  • Alcohol
  • Birth control
  • Channel one
  • Children and media
  • Fast food
  • Federal Trade Commission
  • Junk food
  • Media
  • Obesity
  • Product placements
  • Smoking
  • Television

ASJC Scopus subject areas

  • Pediatrics, Perinatology, and Child Health

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  • Cite this

    Shifrin, D. L., Brown, A., Dreyer, B. P., Ginsburg, K. R., Milteer, R. M., Nelson, K. G., Mulligan, D. A., Brody, M., Wilcox, B., Strasburger, V. C., Kolbaba, C., & Noland, V. (2006). Children, adolescents, and advertising. Pediatrics, 118(6), 2563-2569. https://doi.org/10.1542/peds.2006-2698