Original language | English (US) |
---|---|
Pages (from-to) | 247-252 |
Number of pages | 6 |
Journal | International Journal of Advertising |
Volume | 25 |
Issue number | 2 |
DOIs |
|
State | Published - Jan 2006 |
Externally published | Yes |
ASJC Scopus subject areas
- Communication
- Marketing
John Ford, Michael Ewing, Les Carlson
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 247-252 |
Number of pages | 6 |
Journal | International Journal of Advertising |
Volume | 25 |
Issue number | 2 |
DOIs |
|
State | Published - Jan 2006 |
Externally published | Yes |