Comments

John Ford, Michael Ewing, Les Carlson

Research output: Contribution to journalComment/debatepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)247-252
Number of pages6
JournalInternational Journal of Advertising
Volume25
Issue number2
DOIs
StatePublished - Jan 2006
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this