Comments

John Ford, Les Carlson, Dick Mizerski, Dale Kunkel

Research output: Contribution to journalComment/debate

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)395-405
Number of pages11
JournalInternational Journal of Advertising
Volume24
Issue number3
DOIs
StatePublished - Jan 2005

ASJC Scopus subject areas

  • Communication
  • Marketing

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