Comments on J. Scott Armstrong's 'evidence-based advertising: An application to persuasion'

Les Carlson

Research output: Contribution to journal › Letter › peer-review

4 Scopus citations

Original language	English (US)
Journal	International Journal of Advertising
Volume	30
Issue number	5
DOIs	https://doi.org/10.2501/IJA-30-5-769-794
State	Published - 2011

ASJC Scopus subject areas

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title = "Comments on J. Scott Armstrong's 'evidence-based advertising: An application to persuasion'",

author = "Les Carlson",

year = "2011",

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language = "English (US)",

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T2 - An application to persuasion'

AU - Carlson, Les

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JO - International Journal of Advertising

JF - International Journal of Advertising

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