Consumer socialization and frequency of shopping with children

Sanford Grossbart; Les Carlson; Ann Walsh

doi:10.1007/BF02726492

Consumer socialization and frequency of shopping with children

Sanford Grossbart, Les Carlson, Ann Walsh

Research output: Contribution to journal › Article › peer-review

67 Scopus citations

Abstract

This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.

Original language	English (US)
Pages (from-to)	155-163
Number of pages	9
Journal	Journal of the Academy of Marketing Science
Volume	19
Issue number	3
DOIs	https://doi.org/10.1007/BF02726492
State	Published - Jun 1991
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02726492

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title = "Consumer socialization and frequency of shopping with children",

abstract = "This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.",

author = "Sanford Grossbart and Les Carlson and Ann Walsh",

year = "1991",

month = jun,

doi = "10.1007/BF02726492",

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AB - This study examines co-shopping frequency (mothers shopping with children) from a consumer socialization perspective. It also compares consumer orientations and socialization behaviors of heavier, moderate and lighter co-shoppers. Results indicate that these groups differ in desires to develop children's consumer competence, consumer roles played by children, consumption motivations and values, and potential efforts to mediate marketing influence.

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Consumer socialization and frequency of shopping with children

Abstract

ASJC Scopus subject areas

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