Consumption of dairy products in urban China: Results from Beijing, Shangai and Guangzhou

Frank Fuller, John Beghin, Scott Rozelle

Research output: Contribution to journalArticlepeer-review

29 Scopus citations


Using urban survey data collected by the authors in 2001-02, this paper analyses demographics, cultural factors and purchasing behaviours influencing the consumption of fresh milk, yogurt, ice cream and powered milk in Beijing, Shanghai and Guangzhou, China. Results from estimation of a double-hurdle model of consumption show that income and marketing channels are the key determinants of milk consumption levels; however, education, advertising and convenience play a more important role in consumption of other dairy products. There is some evidence that milk powder, as a consumer good, may be becoming an inferior product in urban China. Finally, the survey data suggest that the growing sophistication of China's retail sector is influencing consumption of dairy products.

Original languageEnglish (US)
Pages (from-to)459-474
Number of pages16
JournalAustralian Journal of Agricultural and Resource Economics
Issue number4
StatePublished - Dec 2007
Externally publishedYes


  • Consumer demand
  • Demand analysis
  • Livestock
  • Market development
  • Marketing

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics


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