In this chapter, we explore the area of creative styles and their application to the workplace. We synthesize existing theory and research (including the concepts of divergent and convergent thinking, radical versus incremental contributions, and opportunities versus constraints) to propose a model of New and Different creativity styles. We then discuss a New creativity test, the Creative Response Evaluation at Work (CRE-W), which operationalizes the New and Different model. We discuss how the model and test can be used for a variety of organizational purposes, from team composition to training, coaching, and development.
|Original language||English (US)|
|Title of host publication||Individual Creativity in the Workplace|
|Number of pages||12|
|State||Published - Jan 1 2018|
- Creative styles
- Creativity in the workplace
ASJC Scopus subject areas