Creative styles in the workplace: New vs different

Roni Reiter-Palmon, James C. Kaufman

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations


In this chapter, we explore the area of creative styles and their application to the workplace. We synthesize existing theory and research (including the concepts of divergent and convergent thinking, radical versus incremental contributions, and opportunities versus constraints) to propose a model of New and Different creativity styles. We then discuss a New creativity test, the Creative Response Evaluation at Work (CRE-W), which operationalizes the New and Different model. We discuss how the model and test can be used for a variety of organizational purposes, from team composition to training, coaching, and development.

Original languageEnglish (US)
Title of host publicationIndividual Creativity in the Workplace
Number of pages12
ISBN (Electronic)9780128132388
ISBN (Print)9780128132395
StatePublished - Jan 1 2018


  • Creative styles
  • Creativity
  • Creativity in the workplace

ASJC Scopus subject areas

  • Psychology(all)


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