Development of a Media Campaign on Fetal Alcohol Spectrum Disorders for Northern Plains American Indian Communities

Jessica D. Hanson, Austin Winberg, Amy Elliott

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

Alcohol-exposed pregnancies are especially of concern for American Indians. The Indian Health Service reported that 47% to 56% of pregnant patients admitted to drinking alcohol during their pregnancy. In addition, rates of Fetal Alcohol Syndrome are estimated to be as high as 3.9 to 9.0 per 1,000 live births among American Indians in the Northern Plains, making prevention of alcohol-exposed pregnancies an important public health effort for this population. The goal of this article is to add to the literature on universal prevention of Fetal Alcohol Spectrum disorders by describing the development, dissemination, and evaluation of a media campaign on Fetal Alcohol Spectrum Disorders that was created by and for American Indian communities in the Northern Plains.

Original languageEnglish (US)
Pages (from-to)842-847
Number of pages6
JournalHealth promotion practice
Volume13
Issue number6
DOIs
StatePublished - Nov 2012

Keywords

  • Native American/American Indian
  • health disparities
  • maternal and infant health
  • minority health
  • program planning and evaluation
  • reproductive health
  • social marketing/health communication
  • substance abuse
  • women's health

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)

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