TY - JOUR
T1 - Development of an Educational YouTube Channel
T2 - A Collaboration between U.S. Agricultural Safety and Health Centers
AU - Wickman, Amanda
AU - Duysen, Ellen
AU - Cheyney, Marsha
AU - Pennington, Whitney
AU - Mazur, Joan
AU - Yoder, Aaron
N1 - Funding Information:
The research and manuscript preparation were supported by NIOSH Agriculture, Forestry and Fishing Cooperative Agreements, 2 U54 OH007548, U54 OH010162, 6 U54 OH007547, 6 U54 OH007541, U54 OH008085. The contents are solely the responsibility of the authors and do not necessarily represent the official views of the National Institute of Occupational Safety and Health.
Funding Information:
This work was supported by the National Institute of Occupational Safety and Health CDC/NIOSH Cooperative Agreements 2 U54 OH007548, U54 OH010162, 6 U54 OH007547, 6 U54 OH007541, U54 OH008085. The U.S. Agricultural Safety and Health Centers YouTube channel is a joint effort between the 10 NIOSH funded AFF Centers and the National Children?s Center. These AFF Centers include: Northeast Center for Occupational Health and Safety (Bassett Healthcare) High Plains Intermountain Center for Agricultural Health and Safety (Colorado State University) National Children?s Center for Rural and Agricultural Health and Safety (National Farm Medicine Center) Western Center for Agricultural Health and Safety (University of California, Davis) Southeastern Coastal Center for Agricultural Health and Safety (University of Florida) Great Plains Center for Agricultural Health (University of Iowa) Southeast Center for Agricultural Health and Injury Prevention (University of Kentucky) Upper Midwest Agricultural Safety and Health Center (University of Minnesota) Central States Center for Agricultural Safety and Health (University of Nebraska Medical Center) Southwest Center for Agricultural Health, Injury Prevention, and Education (University of Texas Health Science Center at Tyler) Pacific Northwest Agricultural Safety and Health Center (University of Washington) In addition to the current staff and leadership at the AFF Centers and the National Children?s Center for Rural and Agricultural Health and Safety, we would like to thank Ms. Allison Cassidy for her significant contributions to the development of the collaborative YouTube channel. The research and manuscript preparation were supported by NIOSH Agriculture, Forestry and Fishing Cooperative Agreements, 2 U54 OH007548, U54 OH010162, 6 U54 OH007547, 6 U54 OH007541, U54 OH008085. The contents are solely the responsibility of the authors and do not necessarily represent the official views of the National Institute of Occupational Safety and Health.
Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - Objectives: The National Institute for Occupational Safety and Health (NIOSH) Agriculture, Forestry, and Fishing Centers (AFF Centers) collaborated to initiate a joint YouTube channel in order to raise awareness of agricultural, forestry, and fishing occupational hazards; provide information to prevent AFF injuries and illnesses; increase the visibility and influence of the AFF Centers; and establish a collaborative model that can be replicated by other organizations. Methods: The collaborators sought to produce a structured channel with high scientific standards. Policies, procedures, and a standard review process were established. Representatives from the AFF Centers coordinated the review process and the procedures by which videos were uploaded to the site. A marketing plan was created including a press release and ideas to promote new videos. Promotions are targeted to agricultural cooperative extension agents, educators, producers, owners, operators, first responders, families and community organizations. Viewership was tracked using YouTube metrics. Results: The site was launched in November 2013. Over a 6-year period, the channel grew from 48 videos to 125 videos with over 10,500 cumulative watch time hours. The channel is promoted by the AFF Centers through email, social media, conference presentations and outreach exhibits. The channel is also publicized during coordinated national outreach events. Conclusion: Each AFF Center benefitted from increased exposure of their content and the collaboration provided an opportunity to achieve labor efficiencies. YouTube metrics demonstrated that coordinated marketing increases views, watch time and subscriptions. In addition, the success of the channel communicates the benefits to collaboration among organizations with common missions.
AB - Objectives: The National Institute for Occupational Safety and Health (NIOSH) Agriculture, Forestry, and Fishing Centers (AFF Centers) collaborated to initiate a joint YouTube channel in order to raise awareness of agricultural, forestry, and fishing occupational hazards; provide information to prevent AFF injuries and illnesses; increase the visibility and influence of the AFF Centers; and establish a collaborative model that can be replicated by other organizations. Methods: The collaborators sought to produce a structured channel with high scientific standards. Policies, procedures, and a standard review process were established. Representatives from the AFF Centers coordinated the review process and the procedures by which videos were uploaded to the site. A marketing plan was created including a press release and ideas to promote new videos. Promotions are targeted to agricultural cooperative extension agents, educators, producers, owners, operators, first responders, families and community organizations. Viewership was tracked using YouTube metrics. Results: The site was launched in November 2013. Over a 6-year period, the channel grew from 48 videos to 125 videos with over 10,500 cumulative watch time hours. The channel is promoted by the AFF Centers through email, social media, conference presentations and outreach exhibits. The channel is also publicized during coordinated national outreach events. Conclusion: Each AFF Center benefitted from increased exposure of their content and the collaboration provided an opportunity to achieve labor efficiencies. YouTube metrics demonstrated that coordinated marketing increases views, watch time and subscriptions. In addition, the success of the channel communicates the benefits to collaboration among organizations with common missions.
KW - NIOSH
KW - YouTube
KW - agricultural safety and health
KW - collaboration
KW - social media
KW - training
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U2 - 10.1080/1059924X.2020.1845269
DO - 10.1080/1059924X.2020.1845269
M3 - Article
C2 - 33138734
AN - SCOPUS:85104355836
VL - 26
SP - 75
EP - 84
JO - Journal of Agromedicine
JF - Journal of Agromedicine
SN - 1059-924X
IS - 1
ER -