The ability of micro-enterprises to adopt IT can potentially increase their growth by 3.4% according to a World Bank expert. However these gains do not always take place as the challenges are many. In order to identify how IT adoption can lead to growth in micro-enterprises, this paper develops upon the IT adoption categories discovered in a prior research effort in order to arrive at development outcomes. Following an open coding analysis of the results of a focus group session in which a group of micro-enterprises participated, this paper discovers the relationships between the IT adoption categories and development outcomes. The contribution of this paper is in the discovery of the relationships between IT adoption and development outcomes in the form of a conceptual model.