Different strategies contribute to community physical activity program participation in rural versus metropolitan settings

Joan Given Wages, Sharolyn Flaming Jackson, Michael H. Bradshaw, Mido Chang, Paul A. Estabrooks

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Purpose: Determine if recruitment methods are differentially related to the reach of a physical activity program in metro/urban vs. rural settings. Design. Cross-sectional survey. Setting: Kansas counties. Subjects: Ninety-four Cooperative Extension agents responsible for 102 counties. Measures: Promotional score, task force activity, and years of program delivery were assessed using a self-report survey. Reach was assessed for each county by dividing the number of participants by intended population using census data. Analysis: Rural/urban comparisons on reach were completed using a Mann-Whitney test. Multiple linear regression models were used to determine the relationship between independent variables and participation rate by setting type. Results: Metro/urban counties had lower mean participation rates than rural counties (z = - 4.5; p <.001). In metro/urban counties, the regression on participation rate was significant (R2 =.19; F = 4.09; p =.011), but only promotional score significantly contributed to the model (p =.003). In rural counties, the regression was also significant (R2 =.34; F = 6.64; p =.001), with task force activity and years of delivery making significant contributions (p =.001 and p =.017, respectively). Conclusion: Interpersonal methods may be more effective in recruiting physical activity program participants in rural settings, whereas using a greater variety of promotional methods may be more effective in metro/urban settings.

Original languageEnglish (US)
Pages (from-to)36-39
Number of pages4
JournalAmerican Journal of Health Promotion
Volume25
Issue number1
DOIs
StatePublished - Sep 2010

Keywords

  • Community health
  • Exercise
  • Interpersonal relations
  • Marketing
  • Prevention research

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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