TY - JOUR
T1 - Editorial
T2 - Reassessing the current state of advertising to children
AU - Carlson, Les
AU - Clarke, Barbie
PY - 2014
Y1 - 2014
N2 - In their editorial of this special issue of IJA, Les Carlson and Barbie Clarke discuss the topic of advertising to children, comparing the current research with findings from 2005, also published in IJA. These include children's understanding of traditional and newer advertising formats and the effect of advertising 'unhealthy' foods on eating habits, as well as parents perspectives of advertising targeting children.
AB - In their editorial of this special issue of IJA, Les Carlson and Barbie Clarke discuss the topic of advertising to children, comparing the current research with findings from 2005, also published in IJA. These include children's understanding of traditional and newer advertising formats and the effect of advertising 'unhealthy' foods on eating habits, as well as parents perspectives of advertising targeting children.
UR - http://www.scopus.com/inward/record.url?scp=84907303598&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84907303598&partnerID=8YFLogxK
U2 - 10.2501/IJA-33-3-429-436
DO - 10.2501/IJA-33-3-429-436
M3 - Editorial
AN - SCOPUS:84907303598
SN - 0265-0487
VL - 33
SP - 429
EP - 436
JO - International Journal of Advertising
JF - International Journal of Advertising
IS - 3
ER -