Editorial: Reassessing the current state of advertising to children

Les Carlson, Barbie Clarke

Research output: Contribution to journalEditorial

5 Scopus citations

Abstract

In their editorial of this special issue of IJA, Les Carlson and Barbie Clarke discuss the topic of advertising to children, comparing the current research with findings from 2005, also published in IJA. These include children's understanding of traditional and newer advertising formats and the effect of advertising 'unhealthy' foods on eating habits, as well as parents perspectives of advertising targeting children.

Original languageEnglish (US)
Pages (from-to)429-436
Number of pages8
JournalInternational Journal of Advertising
Volume33
Issue number3
DOIs
StatePublished - 2014

ASJC Scopus subject areas

  • Communication
  • Marketing

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