Effect of culture on web usability: A study of three popular sites

Zeng Qing, S. Vikram, R. R. Bishu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The internet has become a significant platform for almost all fields in industry, not only for e-commercial companies, but also for traditional companies. The website is the most important tool to communicate with customers. However, the growth of globalization has built a barrier between companies and their customers all over the world. How to adapt the local culture has become a large challenge for the companies. In this paper, websites of three companies-BMW, NOKIA, and YAHOO are evaluated. Participants from China, United States, and India evaluate the website for their own country to see which website adapts the local culture better and what improvement is needed. It is clear that there are differences in sites across countries. Organizations have to deal with cultural issues in order to remain competitive.

Original languageEnglish (US)
Title of host publicationProceedings - APCHI-ERGOFUTURE 2010
Pages16-20
Number of pages5
StatePublished - 2010
EventJoint International Conference on Asia Pasific Computer Human Interaction and Ergofuture 2010, APCHI-ERGOFUTURE 2010 - Bali, Indonesia
Duration: Aug 2 2010Aug 6 2010

Publication series

NameProceedings - APCHI-ERGOFUTURE 2010

Conference

ConferenceJoint International Conference on Asia Pasific Computer Human Interaction and Ergofuture 2010, APCHI-ERGOFUTURE 2010
CountryIndonesia
CityBali
Period8/2/108/6/10

ASJC Scopus subject areas

  • Human Factors and Ergonomics

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  • Cite this

    Qing, Z., Vikram, S., & Bishu, R. R. (2010). Effect of culture on web usability: A study of three popular sites. In Proceedings - APCHI-ERGOFUTURE 2010 (pp. 16-20). (Proceedings - APCHI-ERGOFUTURE 2010).