TY - GEN
T1 - Effect of culture on web usability
T2 - Joint International Conference on Asia Pasific Computer Human Interaction and Ergofuture 2010, APCHI-ERGOFUTURE 2010
AU - Qing, Zeng
AU - Vikram, S.
AU - Bishu, R. R.
PY - 2010
Y1 - 2010
N2 - The internet has become a significant platform for almost all fields in industry, not only for e-commercial companies, but also for traditional companies. The website is the most important tool to communicate with customers. However, the growth of globalization has built a barrier between companies and their customers all over the world. How to adapt the local culture has become a large challenge for the companies. In this paper, websites of three companies-BMW, NOKIA, and YAHOO are evaluated. Participants from China, United States, and India evaluate the website for their own country to see which website adapts the local culture better and what improvement is needed. It is clear that there are differences in sites across countries. Organizations have to deal with cultural issues in order to remain competitive.
AB - The internet has become a significant platform for almost all fields in industry, not only for e-commercial companies, but also for traditional companies. The website is the most important tool to communicate with customers. However, the growth of globalization has built a barrier between companies and their customers all over the world. How to adapt the local culture has become a large challenge for the companies. In this paper, websites of three companies-BMW, NOKIA, and YAHOO are evaluated. Participants from China, United States, and India evaluate the website for their own country to see which website adapts the local culture better and what improvement is needed. It is clear that there are differences in sites across countries. Organizations have to deal with cultural issues in order to remain competitive.
UR - http://www.scopus.com/inward/record.url?scp=84893298000&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84893298000&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84893298000
SN - 9786028566858
T3 - Proceedings - APCHI-ERGOFUTURE 2010
SP - 16
EP - 20
BT - Proceedings - APCHI-ERGOFUTURE 2010
Y2 - 2 August 2010 through 6 August 2010
ER -