Engineering incentives in social clouds

Christian Haas, Simon Caton, Christof Weinhardt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

Abstract

Combining the strengths of the Cloud Computing and Social Network paradigms, the vision of Social Clouds aims to provide a resource sharing mechanism where participants dynamically share and trade resources on the premise of the relationships encoded in a social network. By building upon existing relationships in social networks and the inherent trust that accompanies these relationships, a Social Cloud is able to address one of the most cited obstacles in the adoption of current cloud solutions, the missing trust between Cloud service providers and users. However, as with other computing approaches relying on user participation, incentivisation of potential and existing participants is crucial for the success and sustainability of a Social Cloud. Therefore, an incentive engineering approach is needed and will be discussed in this paper considering all phases of user participation in a Social Cloud in order to provide proper incentives for active user participation and desired user behavior.

Original languageEnglish (US)
Title of host publicationProceedings - 11th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing, CCGrid 2011
Pages572-575
Number of pages4
DOIs
StatePublished - 2011
Externally publishedYes
Event11th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing, CCGrid 2011 - Newport Beach, CA, United States
Duration: May 23 2011May 26 2011

Publication series

NameProceedings - 11th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing, CCGrid 2011

Conference

Conference11th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing, CCGrid 2011
CountryUnited States
CityNewport Beach, CA
Period5/23/115/26/11

Keywords

  • Incentive Engineering
  • Social Cloud
  • Social Networks
  • Socially-oriented Marketplace

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Software

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