Examining Applicant Reactions to Different Media Types in Character-based Simulations for Employee Selection

Valentina Bruk-Lee, Julie Lanz, Erica N. Drew, Chris Coughlin, Pamela Levine, Kathy Tuzinski, Kimberly Wrenn

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


While the influence of technology and medium of assessment administration on applicant reactions has been a topic for recent discussion, scant research has considered reactions to various forms of media types in employee character-based simulations. In a series of two studies, we focused on the influence of various media types on a variety of applicant reaction criteria. In Study 1, we explored (1) differences in procedural justice perceptions and company impressions between a text and 3D animated simulation, (2) spillover mechanisms by which applicant reactions influences company perceptions, and (3) the influence of media richness on perceptions of other assessments types within a battery. In a second study, we focused on applicant reactions to and rankings of three media types (i.e., 2D animation, 3D animation, and live-action video) in a character-based simulation. Our results indicated support for a mediated effect of procedural justice rules on company perceptions. Across studies, favorable reaction ratings and rankings for 3D animation and live-action video were found.

Original languageEnglish (US)
Pages (from-to)77-91
Number of pages15
JournalInternational Journal of Selection and Assessment
Issue number1
StatePublished - Mar 1 2016
Externally publishedYes

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Applied Psychology
  • General Psychology
  • Strategy and Management
  • Management of Technology and Innovation


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