Exploring the Theory of Planned Behavior to Explain Sugar-sweetened Beverage Consumption

Jamie Zoellner, Paul A. Estabrooks, Brenda M. Davy, Yi Chun Yvonnes Chen, Wen You

Research output: Contribution to journalArticlepeer-review

80 Scopus citations


Objective: To describe sugar-sweetened beverage (SSB) consumption and to establish psychometric properties and utility of a Theory of Planned Behavior (TPB) instrument for SSB consumption. Methods: This cross-sectional survey included 119 southwest Virginia participants. Most of the respondents were female (66%), white (89%), and had at least a high school education (79%), and their average age was 41.4 ± 13.5 years. A validated beverage questionnaire was used to measure SSB. Eleven TPB constructs were assessed with a 56-item instrument. Analyses included descriptive statistics, 1-way ANOVA, Cronbach α, and multiple regression. Results: Sugar-sweetened beverage intake averaged 457 ± 430 kcal/d. The TPB model provided a moderate explanation of SSB intake (R 2 = 0.38; F = 13.10, P < .01). Behavioral intentions had the strongest relationships with SSB consumption, followed by attitudes, perceived behavioral control, and subjective norms. The 6 belief constructs did not predict significant variance in the models. Conclusions and Implications: Future efforts to comprehensively develop and implement interventions guided by the TPB hold promise for reducing SSB intake.

Original languageEnglish (US)
Pages (from-to)172-177
Number of pages6
JournalJournal of Nutrition Education and Behavior
Issue number2
StatePublished - Mar 2012
Externally publishedYes


  • Beverages
  • Health behavior
  • Psychometrics

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics


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