TY - JOUR
T1 - Factors influencing organization commitment
T2 - Internal marketing orientation, external marketing orientation, and subjective well-being
AU - Schulz, Steven A.
AU - Martin, Thomas
AU - Meyer, Heather M.
N1 - Funding Information:
using branches of a bank. Farzad et al. (2008) found the relationship supported by employees among Iranian financial service organizations. Hung and Lin (2008) supported the positive relationship among employees in Taiwan International Hotel industries. Hall et al. (2016) found that frontline employee perceptions of product and service quality in their US business-to-business service firm were positively related to organizational identification, which in turn, was positively related to employee affective commitment. Therefore, we propose that: H1. Internal marketing orientation is positively related to employee affective organizational commitment.
Publisher Copyright:
© 2017, © Emerald Publishing Limited.
PY - 2017
Y1 - 2017
N2 - Purpose: The purpose of this paper is to investigate the effects of internal marketing orientation, external marketing orientation, and subjective well-being on the affective organizational commitment of frontline employees. Design/methodology/approach: Previous research was used to develop hypotheses and develop a questionnaire for this project. An online survey was completed by 108 frontline employees. Findings: The hypothesized model of all three variables having positive effects on organization commitment was supported. Internal marketing orientation, external marketing orientation, and subjective well-being were significant predictors of affective organizational commitment. Research limitations/implications: A key limitation of this study is the cross-sectional, data collection design. A longitudinal study would allow for increased confidence when evaluating causal inferences with this type of data. Practical implications: This paper identifies how managers may be able to use internal marketing orientation, external marketing orientation, and subjective well-being as potential tools to increase the affective organizational commitment of frontline employees. Social implications: This paper demonstrates the importance of subjective well-being as an important component of life for an employee and success of the organization. Originality/value: This paper extends current research on affective organizational commitment by testing a new model that includes internal marketing orientation, external marketing orientation, and subjective well-being as predictor variables.
AB - Purpose: The purpose of this paper is to investigate the effects of internal marketing orientation, external marketing orientation, and subjective well-being on the affective organizational commitment of frontline employees. Design/methodology/approach: Previous research was used to develop hypotheses and develop a questionnaire for this project. An online survey was completed by 108 frontline employees. Findings: The hypothesized model of all three variables having positive effects on organization commitment was supported. Internal marketing orientation, external marketing orientation, and subjective well-being were significant predictors of affective organizational commitment. Research limitations/implications: A key limitation of this study is the cross-sectional, data collection design. A longitudinal study would allow for increased confidence when evaluating causal inferences with this type of data. Practical implications: This paper identifies how managers may be able to use internal marketing orientation, external marketing orientation, and subjective well-being as potential tools to increase the affective organizational commitment of frontline employees. Social implications: This paper demonstrates the importance of subjective well-being as an important component of life for an employee and success of the organization. Originality/value: This paper extends current research on affective organizational commitment by testing a new model that includes internal marketing orientation, external marketing orientation, and subjective well-being as predictor variables.
KW - External marketing orientation
KW - Frontline employees
KW - Internal marketing orientation
KW - Organizational commitment
KW - Subjective well-being
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U2 - 10.1108/JMD-12-2016-0334
DO - 10.1108/JMD-12-2016-0334
M3 - Article
AN - SCOPUS:85033221389
SN - 0262-1711
VL - 36
SP - 1294
EP - 1303
JO - Journal of Management Development
JF - Journal of Management Development
IS - 10
ER -