Following display rules in good or bad faith? Customer orientation as a moderator of the display rule-emotional labor relationship

Joseph A. Allen, S. Douglas Pugh, Alicia A. Grandey, Markus Groth

Research output: Contribution to journalArticle

70 Scopus citations

Abstract

Organizational display rules (e.g., "service with a smile") have had mixed relationships with employee emotional labor-either in the form of "bad faith" surface acting (suppressing or faking expressions) or "good faith" deep acting (modifying inner feelings). We draw on the motivational perspective of emotional labor to argue that individual differences in customer orientation will directly and indirectly relate to these acting strategies in response to display rules. With a survey of more than 500 working adults in customer contact positions, and controlling for affective disposition, we find that customer orientation directly increases "good faith" acting while it moderates the relationship of display rules with "bad faith" acting.

Original languageEnglish (US)
Pages (from-to)101-115
Number of pages15
JournalHuman Performance
Volume23
Issue number2
DOIs
StatePublished - Apr 2010

ASJC Scopus subject areas

  • Applied Psychology
  • Psychology(all)
  • Organizational Behavior and Human Resource Management

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