Following user pathways: Cross platform and mixed methods analysis in social media studies

Margeret Hall, Athanasios Mazarakis, Isabella Peters, Martin Chorley, Simon Caton, Jens Erik Mai, Markus Strohmaier

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of crossplatform, mixed method analysis in social media ecosystems.

Original languageEnglish (US)
Title of host publicationCHI EA 2016
Subtitle of host publication#chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages3400-3407
Number of pages8
ISBN (Electronic)9781450340823
DOIs
StatePublished - May 7 2016
Event34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016 - San Jose, United States
Duration: May 7 2016May 12 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume07-12-May-2016

Other

Other34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016
CountryUnited States
CitySan Jose
Period5/7/165/12/16

Keywords

  • Cross platform
  • Data curation
  • Mixed method analysis
  • Research ethics
  • Social media

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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  • Cite this

    Hall, M., Mazarakis, A., Peters, I., Chorley, M., Caton, S., Mai, J. E., & Strohmaier, M. (2016). Following user pathways: Cross platform and mixed methods analysis in social media studies. In CHI EA 2016: #chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems (pp. 3400-3407). (Conference on Human Factors in Computing Systems - Proceedings; Vol. 07-12-May-2016). Association for Computing Machinery. https://doi.org/10.1145/2851581.2856500