Fostering strategic awareness at an organization's boundary

Peter S. Davis, Joseph A. Allen, Clay Dibrell

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

The purpose of this paper is to investigate the effect of strategy messages emanating from both top and middle/supervisory managers regarding five different aspects of strategy on strategic awareness among boundary personnel. The results come from a survey of bank tellers and customer service representatives within a single large regional bank. The findings support a differential main effect on strategic awareness among boundary personnel depending on the source of messages, whether top management or middle management. More interestingly, there appears to be an interaction effect between the two sources regarding which will be the dominant information source for boundary personnel. The survey data were collected within a single banking institution at one time point. The results provide useful information concerning the efficacy of messages concerning strategy from middle and top management in organizations. The paper extends past research by investigating different levels of strategic understanding within the firm across different levels and determining information dissemination strategies for increasing the level of strategic awareness among boundary personnel.

Original languageEnglish (US)
Pages (from-to)322-341
Number of pages20
JournalLeadership & Organization Development Journal
Volume33
Issue number4
DOIs
StatePublished - Jun 8 2012

Keywords

  • Banks
  • Boundary personnel
  • Customer service management
  • Information dissemination
  • Management strategy
  • Strategic awareness
  • United States of America

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

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