Framing the research and avoiding harm: Representing the vulnerability of consumers

Stacey Menzel Baker; James W. Gentry

doi:10.4337/9781847204127.00033

Framing the research and avoiding harm: Representing the vulnerability of consumers

Stacey Menzel Baker, James W. Gentry

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Scopus citations

Abstract

24 Framing the research and avoiding harm: representing the vulnerability of consumers Stacey Menzel Baker and James W. Gentry Researchers who work with qualitative data, like photographers, are instruments of data collection and at the center of….

Original language	English (US)
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	322-332
Number of pages	11
ISBN (Electronic)	9781847204127
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00033
State	Published - Jan 1 2006

ASJC Scopus subject areas

Social Sciences(all)
Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4337/9781847204127.00033

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Framing the research and avoiding harm: Representing the vulnerability of consumers

Abstract

ASJC Scopus subject areas

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