| Original language | English (US) |
|---|---|
| Pages (from-to) | iii |
| Journal | Journal of Advertising |
| Volume | 24 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1995 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Communication
- Marketing
From the editor
Les Carlson
Research output: Contribution to journal › Editorial › peer-review
2
Scopus
citations