| Original language | English (US) |
|---|---|
| Journal | Journal of Advertising |
| Volume | 25 |
| Issue number | 4 |
| DOIs | |
| State | Published - 1996 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Communication
- Marketing
From the Editor
Les Carlson
Research output: Contribution to journal › Editorial › peer-review