Original language | English (US) |
---|---|
Pages (from-to) | 3-5 |
Number of pages | 3 |
Journal | Journal of Advertising |
Volume | 27 |
Issue number | 4 |
DOIs | |
State | Published - 1998 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Communication
- Marketing