TY - JOUR
T1 - Gender, Millennials, and leisure constraints
T2 - exploring golf’s participation decline
AU - McGinnis, Lee Phillip
AU - Gentry, James W.
AU - Haltom, Trenton M.
N1 - Publisher Copyright:
© 2019 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - This paper addresses the dearth of research regarding why the golf industry, specifically in the United States, is stagnating and, in some cases, losing participants. We focus on why Millennials are not playing golf to the same extent as previous generations. This is a conceptual paper, drawing upon literature in sports, leisure, gender, and marketing to track the current trends in sports participation, leisure, and household production to determine the constraints that might limit golf participation. In this paper, we highlight gender as an important social structure and conceptual lens for understanding social changes, particularly among Millennials, which could also contribute to the reductions in golf participation. We offer practical solutions for the golf industry to grow, especially among the Millennial audience. We suggest, among other actions, that golf should improve its appeal to the entire family.
AB - This paper addresses the dearth of research regarding why the golf industry, specifically in the United States, is stagnating and, in some cases, losing participants. We focus on why Millennials are not playing golf to the same extent as previous generations. This is a conceptual paper, drawing upon literature in sports, leisure, gender, and marketing to track the current trends in sports participation, leisure, and household production to determine the constraints that might limit golf participation. In this paper, we highlight gender as an important social structure and conceptual lens for understanding social changes, particularly among Millennials, which could also contribute to the reductions in golf participation. We offer practical solutions for the golf industry to grow, especially among the Millennial audience. We suggest, among other actions, that golf should improve its appeal to the entire family.
KW - Golf
KW - gender norms
KW - gender roles
KW - household duties
KW - leisure constraints
UR - http://www.scopus.com/inward/record.url?scp=85071725473&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071725473&partnerID=8YFLogxK
U2 - 10.1080/19407963.2019.1662427
DO - 10.1080/19407963.2019.1662427
M3 - Article
AN - SCOPUS:85071725473
SN - 1940-7963
VL - 13
SP - 59
EP - 76
JO - Journal of Policy Research in Tourism, Leisure and Events
JF - Journal of Policy Research in Tourism, Leisure and Events
IS - 1
ER -