Gimme 5 Fruit and Vegetables for Fun and Health: Process Evaluation

Marsha Davis, Tom Baranowski, Ken Resnicow, Janice Baranowski, Colleen Doyle, Matthew Smith, Dongqing Terry Wang, Amy Yaroch, David Hebert

Research output: Contribution to journalArticlepeer-review

72 Scopus citations


Gimme 5 (Georgia) was a school-based nutrition education effectiveness trial to help fourth- and fifth-grade students eat more fruit, 100% juice, and vegetables (FJV). Process evaluation assessed fidelity of implementation reach and use of intervention materials and environmental mediators: teacher training, curriculum delivery participation in family activities, attendance at evening point-of-purchase grocery store activities, and availability and accessibility of FJV at home. Approximately half of the curriculum activities were implemented in fourth and fifth grades. The lowest proportion completed were those most pertinent to behavior change. Eighty-seven percent of parents reported participating in homework activities with their fourth grader, 66% with fifth graders Sixty-five percent of parents reported viewing a video with their child in both grades. Ten percent attended evening point-of-purchase grocery store activities. The low level of implementation and modest level of participation in family activities suggest that higher levels of behavior change may have occurred if exposure to the intervention had been higher.

Original languageEnglish (US)
Pages (from-to)167-176
Number of pages10
JournalHealth Education and Behavior
Issue number2
StatePublished - Apr 2000

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Public Health, Environmental and Occupational Health


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