Green advertising and the reluctant consumer

George M. Zinkhan; Les Carlson

doi:10.1080/00913367.1995.10673471

Green advertising and the reluctant consumer

George M. Zinkhan, Les Carlson

Research output: Contribution to journal › Article › peer-review

131 Scopus citations

Abstract

As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the advertising industry. Here, this dilemma is examined from a variety of perspectives.

Original language	English (US)
Pages (from-to)	1-6
Number of pages	6
Journal	Journal of Advertising
Volume	24
Issue number	2
DOIs	https://doi.org/10.1080/00913367.1995.10673471
State	Published - 1995
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Communication
Marketing

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10.1080/00913367.1995.10673471

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title = "Green advertising and the reluctant consumer",

abstract = "As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the advertising industry. Here, this dilemma is examined from a variety of perspectives.",

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Green advertising and the reluctant consumer

Abstract

ASJC Scopus subject areas

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