TY - GEN
T1 - Information technology adoption in Latin American microenterprises
AU - Good, Travis
AU - Kamal, Mehruz
AU - Qureshi, Sajda
AU - Jimenez, Nancy
PY - 2010
Y1 - 2010
N2 - The majority of businesses in developing regions across the world are microenterprises. In recent years, this form of business has been particularly resilient to economic downturns. While microenterprises are the least likely to succeed, when they do, their growth increases by a factor of 3.4% when they adopt technology. However, the challenges faced by microenterprises make it very difficult for them to adopt technology successfully. Existing theoretical models of ICT adoption have centered on intent to adopt in large organizations, and thus lack applicability to microenterprises, wherein the intent to adopt is an individual decision. This paper builds on prior work that focused on understanding micro-entrepreneurs' decision to adopt based on classification of entrepreneurs' attitudes towards IT. Specifically, this paper analyzes results from a focus group conducted in a Hispanic community within Omaha, Nebraska. The contribution of the paper is in the insight into how micro-entrepreneurs' community orientation may impact their attitudes and perceptions towards IT Adoption. Implications on how this community perspective to IT adoption may impact development are also suggested.
AB - The majority of businesses in developing regions across the world are microenterprises. In recent years, this form of business has been particularly resilient to economic downturns. While microenterprises are the least likely to succeed, when they do, their growth increases by a factor of 3.4% when they adopt technology. However, the challenges faced by microenterprises make it very difficult for them to adopt technology successfully. Existing theoretical models of ICT adoption have centered on intent to adopt in large organizations, and thus lack applicability to microenterprises, wherein the intent to adopt is an individual decision. This paper builds on prior work that focused on understanding micro-entrepreneurs' decision to adopt based on classification of entrepreneurs' attitudes towards IT. Specifically, this paper analyzes results from a focus group conducted in a Hispanic community within Omaha, Nebraska. The contribution of the paper is in the insight into how micro-entrepreneurs' community orientation may impact their attitudes and perceptions towards IT Adoption. Implications on how this community perspective to IT adoption may impact development are also suggested.
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M3 - Conference contribution
AN - SCOPUS:84870321774
SN - 9781617389528
T3 - 16th Americas Conference on Information Systems 2010, AMCIS 2010
SP - 1710
EP - 1711
BT - 16th Americas Conference on Information Systems 2010, AMCIS 2010
T2 - 16th Americas Conference on Information Systems 2010, AMCIS 2010
Y2 - 12 August 2010 through 15 August 2010
ER -