Instructional messaging most significant in food recalls

Monique Farmer, Ming Wang

Research output: Contribution to journalArticle

Abstract

When a food company faces recalls, their crisis communicators need to direct their message to those most likely to be affected- consumers-and provide them with information on how to deal with the recall. The study here by Monique Farmer and Ming Wang demonstrates that a focus on “instructional messaging” correlates with a positive tone in newspaper coverage.

Original languageEnglish (US)
Pages (from-to)328-339
Number of pages12
JournalNewspaper Research Journal
Volume38
Issue number3
DOIs
StatePublished - Sep 1 2017

Keywords

  • Agenda building
  • Content analysis
  • Crisis communication
  • Food recall
  • Instructional messaging
  • Newspaper
  • Public relations
  • Sentiment analysis
  • Transparency

ASJC Scopus subject areas

  • Communication

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