International environmental marketing claims: Real changes or simple posturing?

Michael Jay Polonsky; Les Carlson; Stephen Grove; Norman Kangun

doi:10.1108/02651339710173426

International environmental marketing claims: Real changes or simple posturing?

Michael Jay Polonsky, Les Carlson, Stephen Grove, Norman Kangun

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	218-232
Number of pages	15
Journal	International Marketing Review
Volume	14
Issue number	4
DOIs	https://doi.org/10.1108/02651339710173426
State	Published - 1997
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/02651339710173426

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title = "International environmental marketing claims: Real changes or simple posturing?",

author = "Polonsky, {Michael Jay} and Les Carlson and Stephen Grove and Norman Kangun",

year = "1997",

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pages = "218--232",

journal = "International Marketing Review",

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AU - Polonsky, Michael Jay

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AU - Grove, Stephen

AU - Kangun, Norman

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VL - 14

SP - 218

EP - 232

JO - International Marketing Review

JF - International Marketing Review

IS - 4

ER -

International environmental marketing claims: Real changes or simple posturing?

ASJC Scopus subject areas

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