International environmental marketing claims: Real changes or simple posturing?

Michael Jay Polonsky, Les Carlson, Stephen Grove, Norman Kangun

Research output: Contribution to journalArticle

49 Scopus citations
Original languageEnglish (US)
Pages (from-to)218-232
Number of pages15
JournalInternational Marketing Review
Volume14
Issue number4
DOIs
StatePublished - Jan 1 1997

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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