Introduction to the Special Issue on Advertising Theory

Les Carlson

Research output: Contribution to journal › Editorial › peer-review

ASJC Scopus subject areas

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title = "Introduction to the Special Issue on Advertising Theory",

author = "Les Carlson",

year = "2004",

month = jun,

doi = "10.1177/1470593104046291",

language = "English (US)",

volume = "4",

pages = "5--6",

journal = "Marketing Theory",

issn = "1470-5931",

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