IT Identity: Developing valid measures through CFA-based MTMM analysis

Michelle Carter

Research output: Chapter in Book/Report/Conference proceedingConference contribution

13 Scopus citations


Informed by identity literature, this study develops a set of theory-based definitions and measures for investigating how individuals' self-identification with particular IT (termed IT identity) influences their ongoing IT use behaviors. In doing so, it contributes to both IS theory and research methods. For methods, determining whether a construct can be measured by at least two methods is an often overlooked aspect of establishing construct validity. Detailing the steps involved in CFA-based MTMM analysis may serve as a guide to IS researchers seeking to develop valid, or evaluate alternative, measures of perceptual phenomena. For IS theory, conceptualizing IT identity as a new form of material identity has the potential to open up new ways of thinking about individuals' long-term interactions with IT. In clearly articulating the construct's conceptual domain and operationalizing the construct, this study reinforces the point that there is a lot of theory involved in measurement.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems (ICIS 2013)
Subtitle of host publicationReshaping Society Through Information Systems Design
Number of pages18
StatePublished - 2013
EventInternational Conference on Information Systems, ICIS 2013 - Milan, Italy
Duration: Dec 15 2013Dec 18 2013

Publication series

NameInternational Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design


ConferenceInternational Conference on Information Systems, ICIS 2013


  • Confirmatory factor analysis
  • Construct development
  • IT identity
  • Measurement
  • Multi-trait multi-method

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Applied Mathematics
  • Library and Information Sciences


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