Mapping creative spaces in Omaha, NE: Resident perceptions versus creative firm locations

Bradley Bereitschaft

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


In an era increasingly shaped by automation and globalization, industries that rely on creativity, innovation, and knowledge-generation are considered key drivers of economic growth in the U.S. and other advanced capitalist economies. This study examines the spatial distribution of creative firms and how they might align with perceptions of creativity in Omaha, Nebraska, a mid-sized U.S. urban area. Utilizing a survey, participant mapping exercise, and geospatial analyses, the primary goal was to identify formal and informal spaces of creative production and consumption, and determine to what extent the location of creative firms (both arts/media- and science/technology-focused) may shape perceptions of creativity across the urban landscape. The results suggest that local area residents primarily view dense, vibrant, mixed-use, and often historic urban neighborhoods as particularly creative, whether or not there exists a dense concentration of creative firms. Similarly, creative firms were more spatially diffuse than the clusters of “creative locations” identified by residents, and were more frequently found in suburban locations. Furthermore, while there was no discernible difference among “creative” and “non-creative” workers, science/technology firms were more likely than arts/media firms to be found in suburban locations, and less likely to be associated with perceptions of creativity in Omaha.

Original languageEnglish (US)
Article number263
JournalISPRS International Journal of Geo-Information
Issue number7
StatePublished - Jul 2018


  • Cognitive maps
  • Creative class
  • Creative clusters
  • Creative firms
  • Creative industry
  • Creative spaces
  • Creativity
  • Mental maps

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Computers in Earth Sciences
  • Earth and Planetary Sciences (miscellaneous)


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