Abstract
The possibility of applying GIS analysis to individual students and applicant data to improve the recruitment process is discussed. Universities an other institutions are employing GIS analysis as market-area analysis, socio-demographic profiling and target marketing. The GIS-based market area analysis strategy used in Concordia University River Forest (CURF) is discussed. The demographic and spatial profile of a successful student was determined based on university grade point averages (GPA). Then a spatial profile of communities was created throughout the market area comprising individuals who share similar characteristics.
Original language | English (US) |
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Pages | 46-49 |
Number of pages | 4 |
Volume | 14 |
No | 5 |
Specialist publication | GeoSpatial Solutions |
State | Published - May 2004 |
ASJC Scopus subject areas
- General Environmental Science
- General Engineering
- General Earth and Planetary Sciences