The possibility of applying GIS analysis to individual students and applicant data to improve the recruitment process is discussed. Universities an other institutions are employing GIS analysis as market-area analysis, socio-demographic profiling and target marketing. The GIS-based market area analysis strategy used in Concordia University River Forest (CURF) is discussed. The demographic and spatial profile of a successful student was determined based on university grade point averages (GPA). Then a spatial profile of communities was created throughout the market area comprising individuals who share similar characteristics.
|Original language||English (US)|
|Number of pages||4|
|Specialist publication||GeoSpatial Solutions|
|Publication status||Published - May 1 2004|
ASJC Scopus subject areas
- Environmental Science(all)
- Earth and Planetary Sciences(all)