Abstract
The possibility of applying GIS analysis to individual students and applicant data to improve the recruitment process is discussed. Universities an other institutions are employing GIS analysis as market-area analysis, socio-demographic profiling and target marketing. The GIS-based market area analysis strategy used in Concordia University River Forest (CURF) is discussed. The demographic and spatial profile of a successful student was determined based on university grade point averages (GPA). Then a spatial profile of communities was created throughout the market area comprising individuals who share similar characteristics.
| Original language | English (US) |
|---|---|
| Pages | 46-49 |
| Number of pages | 4 |
| Volume | 14 |
| No | 5 |
| Specialist publication | GeoSpatial Solutions |
| State | Published - May 2004 |
ASJC Scopus subject areas
- General Environmental Science
- General Engineering
- General Earth and Planetary Sciences