TY - JOUR
T1 - Mother knows breast
T2 - A content analysis of breastfeeding in television network news
AU - Gearhart, Sherice
AU - Dinkel, Danae
N1 - Publisher Copyright:
© 2016 Taylor & Francis.
PY - 2016/7/2
Y1 - 2016/7/2
N2 - Major health organizations worldwide have touted the benefits of breastfeeding and engaged in campaigns to increase rates of practice. This study content analyzes network television news transcripts (N = 475) to investigate the coverage of breastfeeding over a 15-year time period (1999–2013) across three networks (ABC, NBC, CBS). Results revealed that although television news reports on breastfeeding have steadily increased, topics have become more trivial. Reports were also found to heavily rely on episodic frames and primarily appear in morning news programs. Such coverage may have the ability to diminish the importance breastfeeding has on society and to deter policy advancement. Theoretical and practical implications for campaign development and promotion are discussed.
AB - Major health organizations worldwide have touted the benefits of breastfeeding and engaged in campaigns to increase rates of practice. This study content analyzes network television news transcripts (N = 475) to investigate the coverage of breastfeeding over a 15-year time period (1999–2013) across three networks (ABC, NBC, CBS). Results revealed that although television news reports on breastfeeding have steadily increased, topics have become more trivial. Reports were also found to heavily rely on episodic frames and primarily appear in morning news programs. Such coverage may have the ability to diminish the importance breastfeeding has on society and to deter policy advancement. Theoretical and practical implications for campaign development and promotion are discussed.
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U2 - 10.1080/10410236.2015.1012631
DO - 10.1080/10410236.2015.1012631
M3 - Article
C2 - 26726733
AN - SCOPUS:84952769999
SN - 1041-0236
VL - 31
SP - 884
EP - 891
JO - Health Communication
JF - Health Communication
IS - 7
ER -